Rooted in the Napa Valley, Taste of Michoacan, Mexico.
Being raised in an old-school Mexican household in the United States has always been a true rollercoaster. As first-generation Mexican Americans, we faced many struggles. We inherited our immigrant parents' hardships, learning to navigate both cultures, and most importantly, developed a deep sense of pride in being Latino.
Growing up, we witnessed the harsh realities of drug and gang violence within our families and community. Despite this, love, ganas, and resilience shone through, teaching us to hold our heads high and persevere.
Our family's old-school teachings didn’t always align with life in the USA, creating a constant push and pull between our traditions and the new ways of life here. Overcoming the stereotypes of being Latino in the USA added another layer of complexity, constantly having to prove ourselves.
The Big Idea
In the summer of 2020, during a trip to Michoacán, Mexico, we wandered through the vibrant local markets (el Centro), looking for candy to bring back home to the USA. Candy from Mexico was always a request from siblings and cousins. That’s when the idea hit us: everyone loves candy, especially the spicy, sour ones… why not make our own?
While still in Mexico, sharing this idea with a distant aunt turned out to be the best decision. In her small kitchen, she taught us how to make traditional chamoy using chiles, dried fruits, and jamaica. The taste was mind-blowing, and that’s where the dream began.
Un poquito de Mexico
Back home, we committed to making traditional chamoy and infusing it with the candy we love here in the USA. This idea took off, and soon, the TikTok trend of chamoy candy exploded—mixing chamoy sauce with popular candies like Skittles and Gushers, and adding chili powder.
CHA CHA SWEETS™ was born out of this passion. We craft sweets with a touch of Mexico, infusing childhood favorite candies with our special chamoy sauce, inspired by that small kitchen in Michoacán. We take pride in showcasing Mexican culture through our products, using natural ingredients and traditional methods like they do use in Mexico. Let's embrace un poquito de Mexico, aquí en Estados Unidos.
